Monday, December 10, 2012

Stay Classy Marketing Tool

As the fiscal year for families and businesses is ending, many are turning to non-profit organizations and charities to wrap up their giving. The “giving mood” of Christmas deserves as much credit as tax deductions for this surge of donations in the last month of the year. Although whatever the reason may be, non-profit organizations see 80% larger gifts in December, as well as the staggering statistic that 10% of all donations are given on the last three days of the year.

These statistics are based on an ingenuous software program called StayClassy. This tool helps facilitate peer-to-peer fundraising online for non-profit organizations. The software offers the ability to acquire new online donors, turn supporters into active fundraisers and then gives the organization an outstanding report of its performance.

We suggest you check it out if have a non-profit organizations and are looking to give your donations a boost this holiday season.

(statistics and information gathered from HubSpot and StayClassy)

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