Pinterest is by invite only, so to get started, request an invitation by clicking the box on the landing page of pinterest.com. It may take a couple of days for you to receive an invitation.
One of the most important things to do once you get started is to make yourself “Like”-able. If you have been active on social networks like Facebook, Twitter, LinkedIn and Google+, you must have established your personal brand and online reputation by now. You have accomplished a loyal following by sharing your Tweets, Facebook status updates, blogs, YouTube Videos and other social content with your friends, fans and followers to build an ongoing like-ability across the social web.
On Pinterest you carry forward the same personality style to keep your brand consistent and to increase your like-ability. Engage and share content with your unique business style and inner brand voice. You decide whether you want to be noticed as a go-to expert in your industry or simply someone who is there to be social and share useful tips, innovative ideas and cool pictures from all around the web.
You can measure your like-ability by the volume of Re-pins, Likes and Comments you receive from your Pinterest network. You can enhance this by creating dynamic boards and pins. Engage with the community by being social and posting social content that is targeted to your audience and highlights your expertise. Once you have established your presence on Pinterest, start viewing other user-generated Pinboards and start Liking, Re-pinning and Commenting. In simple words, be social to be “like”-able. Remember, Friends first, leads second.
Lastly, don’t forget to create a well-defined profile on Pinterest. Connect with everyone you know and join relevant conversations on pinboards. Now get pinning!