Social Media Do's & Don'ts

You’ve set up your social accounts and you seem to be gathering your fans online fast, but thinking about what to post online can sometimes seem as tricky as coming up with a wedding toast. We all want to be “Liked”, so what’s the secret to an irresistible to retweet update? Here are 5 Do and Don’ts for making the most out of your social media presence:

DO Be informative. According to research conducted by emarketer, consumers expect more than entertainment when connecting with a brand online; they expect incentives, like offers and coupons. A great number of consumers though (46%), replied that they look for something more substantial than offers just targeted to online fans, such as tips and information about product and services. Posting simple to follow how-tos and useful tips can prove much more effective than posting a link to a specific product or service. Ask your customers to share their tips and personal experience with your products or services in the comments or through tweets marked with a specific hashtag.

DON’T Be a parrot. Information overload and repetitive content are of the main reasons to turn off followers or even cause them to “un-follow” you.

DON’T neglect replies. Social media is not about broadcasting, but about conversation. Connect with your fans and engage in conversations, if you feel it is not an issue you can resolve though tweets or Facebook comments, don’t hesitate to transfer the conversation to a private space by providing the customer with the right telephone number or by requesting his/her contact details.

DO call for action. Ask your fans to Like your pics, prompt them to share your content and thank them when they do. Always remember to thank or acknowledge your followers though, showing appreciation never hurt anything!

DO have a crisis plan. Online backlashes seem to be difficult to avoid, so it’s best to have a policy implemented to handle these situations and always be prepared.

From MarketingProfs: thenextweb.com