If you haven't already done so, it's time to develop a unique SEO strategy for customers out there who search for content with iPhones and Androids—and all things mobile. As mobile online searches continue to increase, it is important to make sure your website can also be found on cell phones.
"Despite some predictions that mobile SEO will be of negligible importance, mobile search has grown 5x in the past 5 years—far outpacing PC searches—and the growth is only set to continue with the rapid uptick in smartphone sales," writes Lior Levin in a guest post at HubSpot.
See below three helpful tips to increase your mobile SEO success.
Create mobile-formatted content. This may be obvious but is still very important. If you choose not to format for mobile users, your content will hold less on-the-go appeal, and Google might take unfavorable notice.
Research keywords for mobile searches. When people search with a smartphone, they often use different keywords than they would use at a desktop. For help choosing better keywords for mobile searchers, HubSpot suggests you use the "Advanced Options and Filters" link at the Google AdWords Keyword Tool. Choose "All mobile devices" under the "Show Ideas and Statistics for" option.
Optimize for predictive text. Mobile visitors are far more dependent on predictive text than their desk-bound counterparts—so structure your keywords in a way that anticipates common predictive phrases.
From The HubSpot