Thursday, January 16, 2014

Momma, don't let your CEOs grow up to be babies!

I posted this blog today on Moms Morning Coffee.  Hope you all enjoy, and would love some feedback!
http://momsmorningcoffee.com/momma-dont-let-your-ceos-grow-up-to-be-babies/



Thursday, November 21, 2013

Was a guest blogger earlier this week for Moms Morning Coffee.  You definitely want to read about these social media sites that our teens are visiting.  Would love to hear what you think! http://momsmorningcoffee.com/oh-my-omegle/

Thursday, October 31, 2013

Change is Good!

video
Things got wacky this Halloween and I decided to try a video blog...I know, WHAT WAS I THINKING?  I was thinking I wanted to change it up! Take a peak and let me know.  No harm, no foul!

Saturday, October 26, 2013

Well.....As we always say at here at Langstaff Marketing, "Do as I say, not as I do!"  It has been 8 months since we last blogged here.  That doesn't mean we are slackers, it just means we have had our hands in many other things.  Last week Deidra was a guest blogger for http://momsmorningcoffee.com/social-media-for-parents-101/

Check it out and let us know what you think.  For any of you in the biz, this will come as no surprise, but for many of our clients - watch out!

We hopefully won't be away as long next time!

Monday, February 11, 2013

The Vine Frenzy


Taking off early this year is a new mobile app called Vine. It has been described as “Instagram with videos”, which pretty much sums it up from our perspective. What hasn’t been decided yet is the apps ability to spread from consumer to business. While Instagram is great for marketing retail items and for public relations, The Vine’s six second video allowance doesn’t give businesses a lot of talk time. 

The jury is still out on the person to person connection as well. Likeable Media put together some pros and problems for Vine, check them out and see what you think: 
Pro: Ability to find topics and people that are of interest to you
Problem: Pornography has been a huge problem, turning some people off completely

Pro: User Friendly
Problem: Instagram could add video to there feed and take away the Vine niche market

Pro: Videos can be embedded into Twitter feed
Problem: Because of the Twitter Facebook war, Facebook is not allowing a connection because The Vine is a Twitter offspring. This makes it hard to find friends.

Read full Likeable Media blog post here

Monday, December 10, 2012

Stay Classy Marketing Tool

As the fiscal year for families and businesses is ending, many are turning to non-profit organizations and charities to wrap up their giving. The “giving mood” of Christmas deserves as much credit as tax deductions for this surge of donations in the last month of the year. Although whatever the reason may be, non-profit organizations see 80% larger gifts in December, as well as the staggering statistic that 10% of all donations are given on the last three days of the year.

These statistics are based on an ingenuous software program called StayClassy. This tool helps facilitate peer-to-peer fundraising online for non-profit organizations. The software offers the ability to acquire new online donors, turn supporters into active fundraisers and then gives the organization an outstanding report of its performance.

We suggest you check it out if have a non-profit organizations and are looking to give your donations a boost this holiday season.

(statistics and information gathered from HubSpot and StayClassy)

Thursday, May 10, 2012

Three Ways to Boost Email Marketing ROI

Despite what people may think or say about email marketing, one fact remains true: It's highly profitable. "Email averages a return on investment (ROI) of $40 for every $1 spent, far outstripping banner ads ($2) and keyword ads ($17)," writes Eric Didier in an article at MarketingProfs. So don't assume your good ROI can't get even better. We can help you take that next step!

You can improve results by enhancing efforts in these three areas:

Deliverability: A recent study suggests that 20% of marketing messages never even reach an intended recipient's inbox. To keep your deliverability rates up, strive to:

• Reduce complaints with relevant content, preference centers, and prominent unsubscribe options.
• Evade content filters by not using "spammy" terminology.
• Set up seed lists—your own accounts at top domains—to confirm that messages are being delivered.

Behavioral targeting: "Marketers who use behavioral targeting to send emails (or, better yet, to trigger automatic emails) achieve hefty gains in revenue per email sent," Didier notes. You can:

• Recommend complementary items based on past purchases.
• Reignite interest or request feedback when a customer abandons a cart.
• Send loyalty offers to subscribers who most frequently open your messages.

Acquisition campaigns: Building your list should be a top priority.

• Focus your efforts on potential subscribers who are likely to be interested in your product or service.
• Offer something of value, whether a discount or coveted insights.
• Show respect—to prospects, subscribers, and your own brand!

So remember, it ain't fancy, but it works. Help your marketing efforts achieve maximum ROI with a fully enhanced email marketing program. Source:

MarketingProfs,www.marketingprofs.com

Tuesday, April 3, 2012

How to Get Started on Pinterest and Attract Followers

Pinterest is by invite only, so to get started, request an invitation by clicking the box on the landing page of pinterest.com. It may take a couple of days for you to receive an invitation.

One of the most important things to do once you get started is to make yourself “Like”-able. If you have been active on social networks like Facebook, Twitter, LinkedIn and Google+, you must have established your personal brand and online reputation by now. You have accomplished a loyal following by sharing your Tweets, Facebook status updates, blogs, YouTube Videos and other social content with your friends, fans and followers to build an ongoing like-ability across the social web.

On Pinterest you carry forward the same personality style to keep your brand consistent and to increase your like-ability. Engage and share content with your unique business style and inner brand voice. You decide whether you want to be noticed as a go-to expert in your industry or simply someone who is there to be social and share useful tips, innovative ideas and cool pictures from all around the web.

You can measure your like-ability by the volume of Re-pins, Likes and Comments you receive from your Pinterest network. You can enhance this by creating dynamic boards and pins. Engage with the community by being social and posting social content that is targeted to your audience and highlights your expertise. Once you have established your presence on Pinterest, start viewing other user-generated Pinboards and start Liking, Re-pinning and Commenting. In simple words, be social to be “like”-able. Remember, Friends first, leads second.

Lastly, don’t forget to create a well-defined profile on Pinterest. Connect with everyone you know and join relevant conversations on pinboards. Now get pinning!

From www.slideshare.net

Thursday, March 1, 2012

In It to Pin It!

Over the past few months you may have heard some chatter about a new social network called Pinterest. The Unique visitors to Pinterest.com jumped a whopping 155% just in one mont from December 2011 to January 2012. Pinterest jumped Google + and LinedIn sitting at #5 of Hitwsie’s list of top 10 social networks.

Can you use Pinterest for marketing? Absolutely, let us share with you how.

-Drive Traffic to your website from Pinterest by pinning items your company carries
-Increase Links- by using the “Pin It” button on your pages, every single one of your pins will include a link back to the source, these are no-follow links and cannot be used to directly impact your strategy yet they provide marketing value because they allow pinners to encounter your content and visit your pages in just one click.
-Leads-Pinterest will start contributing to led generation
-Feature visual content you want to share with consumers
-Showcase your business personality!

Stay tuned for info on how to set up a Pinterest account and attract followers! Remember, succeeding on Pinterest is about finding how your products or services fit into the lifestyles of your target audience.

From The Hubspot: Pinterest for Business

Wednesday, January 11, 2012

I Want My SnapTag!

Definition of a SnapTag

[+]A Kindergartner's Definition
A picture with a circle around it is a SnapTag. You take a photo of it with
a mobile phone. Send the photo. Get back cool stuff. I like it when we get
back videos. My mom likes recipes.

[+]Brand Marketer's Definition
A SnapTag is your logo but interactive. Consumers engaging a SnapTag can
activate a full scale interactive brand engagement transforming any brand
impression anywhere into the opportunity for a brand experience. SnapTags can
be used across media platforms to deliver different marketing campaigns
customized for different consumer segments. SnapTags can also be used across
media platforms to engage consumers in an integrated multi-channel marketing
campaign. What brand marketer wouldn't want an interactive logo that is embedded
with sophisticated marketing campaigns?

[+]Direct Marketer's Definition
SnapTags provide marketers an opportunity to engage consumers and activate
a sustainable mobile relationship with them. Consumers participating in a SnapTag
campaign can opt in to receive more information, get brand updates or participate
in the brand’s loyalty campaign. Whatever the strategy, the result is a database
of consumers that want to hear from a brand. With a SnapTag, those brand messages
can be customized based on prior consumer behavior and information provided
by the consumer so direct marketing campaigns are more effective and engaging.

[+]Shopper Marketer's Definition
SnapTags enable marketers to engage consumers in a dialog customized for
different stages of the consumer purchase decision. Campaigns engaging,
influencing, informing or incenting can be crafted based on the consumer
opportunity. SnapTags campaigns can also engage consumers in mass marketing
campaigns and then drive them towards purchase consideration.

[+]Technologist's Definition
Snap and send on a standard phone. Scan on a smart phone. Either engagement
activates a response determined by a campaign-specific algorithm tied to a
specific SnapTag with a specific Code Ring™. The algorithm can serve responses
based on time, prior consumer snap behavior, API influences, consumer inputs and
other things we are just waiting to be asked to create. All the data is reported
via an analytics dashboard and recorded as attributes in a consumer database.